Friday, February 3, 2012

Lenz Sport Skibikes at SIA On-Snow Show at Winter Park Resort

by G. Kunkel

Lenz Sport Skibikes are an integral part of Winter Park Resort's Ski & Ride School. During the SIA On-Snow Show (Snowsports Industry of America) the largest snowsport trade show in the USA, free demo's and lessons were offered on Lenz Brawlers and Launches.

The booth generated a great deal of interest from skiers and snowboarders from registered SIA industry participants and the general public. About 75% of participants were SIA and another 25% were general public. It was an even split between skiers and snowboarders. About 75% of skibike demo participants were men and 25% were women.

Skibike demo participants received a free 1.5 - 2 hour lesson from Winter Park Resort skibike instructors. People came from a variety of states. While most were from 'ski states', a number were from the midwest and overseas. New skibike converts came from Ohio and Slovakia.

Feedback from demo participants was 99% positive. Most came back from the lessons with ear to ear grins. A few begged to be able to take the bikes out by themselves afterwards. After leaving driver's licenses and a credit card, they were accomodated.

Two people found that peg skibikes weren't for them. One opted for the more traditional foot-ski skibike and another just decided skibikes weren't for them. A few skeptics stopped by the booth and didn't demo at all. They were all skiers. Snowboarders and downhill mountain bikers seemed to be the most enthusiastic about skibikes.

A number of ski vacationers who couldn't work in a free demo on Monday or Tuesday elected to sign up and pay for lessons later in the week. They were given Preferred Customer Gold Cards to receive $20 off their lesson.

The 2012 skibike demo booth at Winter Park Resort was a great success at SIA. It increased the visibility of skibikes at Winter Park and nationwide.

© 2012 G. Kunkel and A Colorado Skibiker Goes Skibiking. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to G. Kunkel and A Colorado Skibiker Goes Skibiking with appropriate and specific direction to the original content.

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